ergo

Standard model vs. custom made

Ergo does not approach market research starting from standard models, but rather begins with the very marketing or policy problem with which the client is struggling. We are in our element when "taylor-made" research is required. Having said this, in certain cases it can be useful to apply a particular methodological model that has historically proven its merit. Ergo has developed research models in the following areas:

  • Customer satisfaction research
  • Journalist surveys
  • Studies into the effectiveness of lobbying (among politicians and civil servants)
  • Reader surveys
  • Brand positioning studies
  • Slogan-effectiveness studies

We never apply these models without thinking twice and we always look for ways of tweaking and customising them for the project at hand, so as to provide our clients with the best possible input for their decisions and strategies.