In a more and more complex society, communication between government and its citizens becomes increasingly important. A government that strives to be "in sync" with it's citizens both in language and in actions, will first have to listen closely to what citizens need and to what they expect from the government. Secondly and equally important, it will have to make sure that the message it wants to convey, for example by public information campaigns, comes across to the targeted public. It is therefore recommendable for goverment bodies to undergo a ‘reality check' from time to time.
Research into intended policies and into communication concepts can help government bodies adress the right issues and use "the language of the people" in communication. The appropriate type of research to achieve this, may vary per subject. The many research projects in the field of government communication that Ergo has conducted, include:
- Risk perception of civilians and their information needs with regard to actions required in case of disasters such as large fires, toxic clouds and terrorist attacks
- Subtitling of televised government information for the deaf.
- Perceptions an opinions of patients and their caretakers on proposed changes in the legislation for special support for the chronically ill and the elderly.
- Communication with the citizens of Amsterdam on privatisation of public transport in the city.
Various landscape perception studies: projects focused on how citizens perceive and value their spatial environment.
- Needs and desires of car drivers with regard to internet information on highway congestion.