Multi-client studies

When several clients in a particular sector need the same type of information from the same target group, it can be practical and efficient to conduct a study on a multi-client basis. The key advantages are:

  • Lower costs
  • Prevention of "survey fatigue", especially among special interest groups that consist of a relatively small number of highly relevant informants, e.g. members of parliament and high ranked government officials.

Amongst others, Ergo conducts mult-client studies in the following areas:

  • Press communication
  • Lobbying strategies
  • Brand image
  • Slogan effectiveness in advertising