When several clients in a particular sector need the same type of information from the same target group, it can be practical and efficient to conduct a study on a multi-client basis. The key advantages are:
- Lower costs
- Prevention of "survey fatigue", especially among special interest groups that consist of a relatively small number of highly relevant informants, e.g. members of parliament and high ranked government officials.
Amongst others, Ergo conducts mult-client studies in the following areas:
- Press communication
- Lobbying strategies
- Brand image
- Slogan effectiveness in advertising